Miniséri, the satchel inside out. |
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Inspired by the school world of the 50’s and 60’s, Miniséri is the first brand to revamp old-fashioned satchel fastened by “Tuck” clasps. Miniséri has gained fame by reproducing this timeless accessory which has become its brand icon and which drew its inspiration from the heart of our childhood memories.
The Miniséri satchel rapidly came in several sizes and showed originality by adopting current fashion trends and a daring choice of colours and materials. All items are short supplied. The satchel can easily be recognised by its Tuck clasp bearing the Miniséri designer stamp and is special in that it can be either worn over the shoulder or as a rucksack thanks to “Strap and go”, a unique system designed by the brand.
Initially designed for children, the Miniséri satchel has rapidly become a fashion accessory for adults. Miniséri has extended its collection still drawing its inspiration from vintage and timeless bags, thus becoming an accessories brand across generations. All models bear Tuck clasps as recognition signs. Satchel, luggage, tote bags, handbags, computer cases and small leather accessories come in chic and stylish varieties.
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A recognized fashion reference, the Miniséri satchel has been associated with famous brands like Bonpoint for co-branding operations.
Miniséri products are sold at Bon Marché (Paris), Citadium (Paris), MoMA (NY), Tsum (Moscow), Coin (Italy) but also worldwide.
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| An anecdote and a few dates… |
| 2005 |
The year her daughters first went to school, Céline Basset-Biagi, the brand creator re-designed the small satchel. She created the bags in canvas with a blackboard on which “My first school bag” was written. |
| 2007 |
The Miniséri brand presented its first collection at the Home Trade show in Paris. Its products were highly successful and sold everywhere across France and in Paris’ main boutiques and department stores. |
| 2008 |
Miniséri designed a limited edition of the first satchel for “Le petit Nicolas” movie launch, exclusively sold at Colette’s in Paris. |
| 2009 |
Bonpoint approached Miniséri to co-brand its satchel. This business venture is still ongoing. |
| 2010 |
In the fashion world, satchel became trendy accessories. Miniséri extended its range and made items available for all (adults, teenagers and children). They started selling in MoMa shops. |
| 2011 |
Miniseri is now distributed in Australia in a selection of shops for kids. The distribution is done by Kathryn Cason. |
| 2012 |
Miniseri is celebrating its 5th anniversary and will open its 1st shop in Marseille, in the distric where the brand is born. |
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Products designed in France |
Miniséri bags are designed in France and are inspired by the old school world to create today’s accessories. All items are designed by the creator of Miniséri in the heart of the show room in Marseille, France.
Our products are manufactured in workshops selected with the utmost care. We work exclusively with small workshops or family factories located in France, North Africa or China. Our manufacturers are partners whom we trust and who work according to our specifications demanding high quality products with fine finishings.
We are a young company bearing the colours of French Creation for our customers. We are very open to the world and strongly defend our values with all our business partners. |
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A concern for quality and a commitment for satisfaction |
Quality and tailoring of our products are our prime concern. We select natural cotton or leather materials. Some canvas sheets are coated to make them waterproof and stronger. All our linings are made of pretty poplins, mostly printed. Our clasps are made in Zamak, a solid and stainless alloy.
Our products are manufactured with the utmost care and comply with leather craft specific techniques. Like all products made in noble materials, they require special attention and adequate care.
As we pay attention to our customers and to ensure they are fully satisfied, we set up a customer service department. |
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Miniséri’s commitments |
Miniséri supports associations for ill children or children in need of schooling by donating its products regularly.
Miniséri support the fantastic work of “Pour Le Fil d’Ariane Association” which helps ill children’s families.
Miniséri has also donated products to the “Soutien a l’Eburnéenne Association” which helps African children in need of schooling. |
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